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Matt McGilvray
Marketing Real Property Through Probate, Trust, or Conservatorship
Selling real estate involves more than just listing it on the Multiple Listing Service (MLS) and putting up a sign. While those steps are essential, effective marketing requires strong communication with the seller and a comprehensive understanding of the property and its neighborhood. Here are the strategies that help attract buyers and deliver exceptional results for sellers. His marketing approach is tailored to the unique needs and preferences of each seller.
Steps to Attract Buyers and Achieve Outstanding Results
- Collaborate with the seller to determine a price that draws in the maximum number of qualified buyers.
- Work closely with attorneys, trustees, fiduciaries, and other representatives to ensure the transaction is conducted professionally and meets their expectations.
- List the property with multiple Boards of Realtors and on various Multiple Listing Services.
- Prepare a detailed property profile within two business days.
- Conduct a Market Value Analysis.
- Provide comprehensive information on comparable sales in the area.
- Implement extensive online advertising: beyond the MLS, the property will feature on more than 15 websites, along with multi-photo tours and information on sanbornteam.com.
- Place a “For Sale” sign on the property that includes our direct contact number.
- Ensure 24-hour access for agents to show the property to prospective buyers (excluding occupied and multi-unit properties).
- Guide agents and prospective buyers through the offer process and all aspects of the real estate transaction.
- Assist in creating an inventory of the property.
- Maintain regular communication with sellers, their representatives, and other real estate professionals throughout the transaction.
- Advertise in local and regional publications.
- Organize broker caravans to attract agents and their buyers.
- Host public open houses (if permitted).
- Distribute flyers to the surrounding community announcing the listing.
- Arrange showings for agents and potential buyers if the property is occupied, ensuring appointments are set within 24 hours of the request.
- Respond to all phone and email inquiries about the property on the same day, seven days a week.
- Leverage word-of-mouth marketing by sharing listing information with skilled local agents and past clients, encouraging them to spread the word.
- Follow up after showings to gather feedback and address any questions.
- Manage offers and all associated paperwork.
- After accepting an offer and scheduling a court date, continue showing the property to attract overbidders.
- Update overbid information online and in the MLS.
- Maintain advertising in newspapers featuring the overbid price.
- Complete reports accurately and efficiently.
- Streamline communication between all parties involved.
- Introduce qualified specialists from outside the local market as needed.
- Anticipate and resolve potential issues before they cause delays.
- Advise real estate agents on how to present an overbid in court.
- Open escrow and monitor progress closely.
- Finalize the closing of escrow.
Matt McGilvray
Dedicated to Excellence, Every Step of the Way.
Unfortunately, there isn’t a single source for finding probate properties without some extra effort. You might begin by checking the obituary section of your local newspaper and researching property information at the local courthouse. Alternatively, if you’re willing to invest a bit of money, many private companies offer services to compile lists of available properties for a fee.
Experience
For over 15 years, Matt McGilvray has specialized in selling real property through probate, trust, and conservatorship. Our straightforward approach and proven marketing strategies consistently deliver results.
Let’s Talk
To learn more about the probate real estate process call Matt at 714-318-4237 | 951-546-8041.